MASA DEPAN INDUSTRI HOTEL HALAL DI MALAYSIA DAN INDONESIA: CABARAN DAN PELUANG

Halal Hospitality in Malaysia and Indonesia: Future Prospects, Challenges, and Policy Directions

Authors

  • Siti Nur Husna Abd Rahman Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia
  • Rafidah Mohd Azli Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.
  • Nursafra Mohd Zhaffar Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.
  • Mohd Hidayat Mahadi Jabatan Pengajian & Pendidikan Islam, Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.
  • S. Salahuddin Suyurno Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.

Keywords:

Halal hotel, Islamic hospitality, Malaysia, Indonesia, challenges, opportunities, halal certification, Muslim tourism.

Abstract

The halal hotel industry is expanding rapidly on a global scale, particularly in Muslim-majority countries such as Malaysia and Indonesia, which are among the leading destinations for Islamic tourism. This study aims to examine the future of the halal hotel industry by focusing on the challenges and opportunities faced by both countries. A qualitative approach was employed, using thematic analysis based on an extensive review of literature and policy documents related to halal tourism, certification, and consumer trends. The findings identify key challenges such as the lack of standardized halal certification, high compliance costs, and varying levels of awareness and perceptions among consumers regarding halal hotel concepts. Nevertheless, significant opportunities are emerging, including the growing demand from global Muslim travelers, strong governmental support, and the integration of innovative technologies in Shariah-compliant hospitality services. This study is expected to provide valuable insights for policymakers, certification bodies, and hotel operators in formulating strategies to develop a more competitive, sustainable, and Maqasid Shariah-aligned halal hotel industry.

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Author Biographies

Siti Nur Husna Abd Rahman, Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia

Pelajar PhD, Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.

Rafidah Mohd Azli , Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.

Pensyarah Kanan, Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.

Nursafra Mohd Zhaffar , Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.

Pensyarah Kanan, Academy of Contemporary Islamic Studies, Universiti Teknologi MARA Cawangan Negeri Sembilan, 71300, Negeri Sembilan, Malaysia.

Mohd Hidayat Mahadi, Jabatan Pengajian & Pendidikan Islam, Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.

Pensyarah Kanan, Jabatan Pengajian & Pendidikan Islam, Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.

S. Salahuddin Suyurno, Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.

Professor, Akademi Pengajian Islam dan Kontemporari (ACIS), UiTM Shah Alam, 40450 Shah Alam, Selangor, Malaysia.

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Published

2025-10-06

How to Cite

Abd Rahman, S. N. H. ., Mohd Azli , R., Mohd Zhaffar , N. ., Mahadi, M. H. ., & Suyurno, S. S. . (2025). MASA DEPAN INDUSTRI HOTEL HALAL DI MALAYSIA DAN INDONESIA: CABARAN DAN PELUANG: Halal Hospitality in Malaysia and Indonesia: Future Prospects, Challenges, and Policy Directions. Online Journal of Islamic Management and Finance (OJIMF), 5(2), 27–39. Retrieved from https://adab.um.edu.my/index.php/OJIMF/article/view/65084

Issue

Vol. 5 No. 2 (2025): Online Journal of Islamic Management and Finance

Section

Islamic Management

License

The published manuscript shall be a copyright of the Department of Islamic Management and Finance, Academy of Islamic Studies, Universiti Malaya, Kuala Lumpur, Malaysia. The published manuscript would not represent the stand or opinion of the Advisory Board, Editorial Board, Co-Editorial Board and the Management Team of Online Journal of Islamic Management and Finance (OJIMF), or the Department of Islamic Management and Finance, Academy of Islamic Studies, Universiti Malaya.

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