Managing the Adoption of Geospatial Information and Technologies in Multiple Industries

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Nor Liza Abdullah
Mohamad Rohieszan Ramdan
Nurul Ashykin Abd Aziz
Hazrul Izuan Shahiri
Mohd Danial Afiq Khamar Tazilah

Abstract

In the era of the 4th industrial revolution, geospatial information has become
essential for improving processes and enhancing task performance across the value
chain, benefiting sectors such as agriculture, transportation, and logistics. Despite
the widespread adoption of geospatial technology, understanding how to manage its
adoption is crucial as technology continually evolves. This study aims to elucidate key
aspects of managing the adoption of geospatial information and technology through a
case study approach. The research involves interviews with Chief Executive Officers
(CEOs) and directors from three different industries in Malaysia—agriculture, logistics,
and transport—that utilise geospatial technologies. Thematic analysis of the interviews
revealed four main themes: managing expectations of adoption, addressing factors of nonadoption,
overseeing interactions in the adoption process, and ensuring the immersion of
the technology. These findings provide valuable insights into the challenges and strategies
for adopting new technologies, particularly those that transform traditional operations
into technology-driven practices. The study’s evidence underscores the importance
of effective management in fostering the growth and economic expansion driven by
geospatial technology.

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