Institutions and Economies

The Convergence of Digitalization and Sustainability for the Greater Good

Nor Asiah Omar — 2024-10-01

Impact of Gamification on Intention to Donate Using Crowdfunding Platform: Evaluating the Mediating Roles of Affective User Experience and Trust

Nur Aqilah Hazirah Mohd Anim — 2024-10-01

Crowdfunding platforms are seen as potential solutions to facilitate
disintermediated giving, where people can go directly to the public for help with their
difficulties. Although disintermediation is widespread and active in the crowdfunding
industry, the fiercely competitive environment, combined with concerns about personal
data use and unethical conduct, has resulted in an enormous number of campaigns
failing. Therefore, it is crucial to investigate factors that influence contributors’ intention
to participate in the crowdfunding platform. Using a self-administered survey, this
research collected data from 339 individuals with initial knowledge of crowdfunding
activities. The results of hypothesis testing indicate that gamification has a direct positive
impact on affective user experience and trust in the platform but insignificantly affects
donation intention on a crowdfunding platform. Interestingly, the mediating role of
affective user experience and trust are established. The results lead to the discussion that
gamification alone not directly impact donors' intentions to contribute on crowdfunding
platforms, it significantly influences intention when mediated by affective user experience
and trust in the platform. The substantial contribution of the relationship between gamification and trust in the platform, emphasizing the importance of user experience as a key precursor to positive behavioural intentions in online and gamified environments.

Halal and Muslim-Minority Countries: A Systematic Literature Review

Khairul Akmaliah Adham — 2024-10-01

Muslim-minority countries have emerged among the largest exporters of halal
products for the Muslim market and received significant numbers of inbound Muslim
travellers. The global nature of the halal industry value chain calls for a thorough
understanding about halal, particularly in the context of Muslim-minority countries.
To gain this understanding, a systematic literature review was conducted to explore the
themes of halal research in Muslim-minority countries. A total of 22 empirical research
articles were analysed based on a review protocol adapted from ROSES. The articles were
sourced from the Scopus and Web of Science, with Google Scholar as a supplementary
database. The study generated five main themes that synthesise the scholarly knowledge
about halal in the context of Muslim-minority countries at the consumer, organization,
and institution levels of analysis. The findings illustrate the lack of understanding about
halal among the industry players and consumers, as well as the lack of central governance
and policymaking within the halal industry in Muslim-minority countries. Based on the
findings, the study provides future direction for research and practice.

Managing the Adoption of Geospatial Information and Technologies in Multiple Industries

Nor Liza Abdullah — 2024-10-01

In the era of the 4th industrial revolution, geospatial information has become
essential for improving processes and enhancing task performance across the value
chain, benefiting sectors such as agriculture, transportation, and logistics. Despite
the widespread adoption of geospatial technology, understanding how to manage its
adoption is crucial as technology continually evolves. This study aims to elucidate key
aspects of managing the adoption of geospatial information and technology through a
case study approach. The research involves interviews with Chief Executive Officers
(CEOs) and directors from three different industries in Malaysia—agriculture, logistics,
and transport—that utilise geospatial technologies. Thematic analysis of the interviews
revealed four main themes: managing expectations of adoption, addressing factors of nonadoption,
overseeing interactions in the adoption process, and ensuring the immersion of
the technology. These findings provide valuable insights into the challenges and strategies
for adopting new technologies, particularly those that transform traditional operations
into technology-driven practices. The study’s evidence underscores the importance
of effective management in fostering the growth and economic expansion driven by
geospatial technology.

Towards a Sustainable Financial Future: Exploring the Influence of E-Wallet Adoption Among Gen Z in Malaysia

Nurul Atasha Jamaludin — 2024-10-01

The COVID-19 pandemic has prompted a shift in payment approaches, with
a preference for e-wallets. Despite their potential, Malaysians lag in adopting e-wallets.
It is necessary to gain a deeper understanding of the factors influencing e-wallet
adoption, especially through Gen Z. Therefore, we conducted this study using the
Unified Theory of Acceptance and Use of Technology (UTAUT) framework to explore
the factors influencing e-wallet adoption among Gen Z. Interviews with eight members
of Gen Z reveal that advantages like time savings and the ability to manage and monitor
transactions drive the adoption of the e-wallet payment method. Emergent themes, such
as government incentives and the convenience of donating, further delineate the adoption
of e-wallets. The adoption of e-wallets will eventually promote sustainable consumption
by replacing cash transactions and reducing carbon emissions due to the reduced
physical transit of financial resources. This study enhances the UTAUT and suggests
prospective avenues for the growth of e-wallets in Malaysia. Practically, the findings are
advantageous for financial service providers that are enhancing their e-wallets, as well
as for government initiatives to transition to a cashless society and ultimately achieve
sustainable development goals.

Who’s the Winner? A Comparative Study of Like, Comment and Share Functions in Consumers’ Purchase Intention between Facebook and Instagram

Nadzirah Rosli — 2024-10-01

In the past few years, there has been a significant focus on investigating the
impact of social media engagement. Although previous studies recognize the importance
of social media engagement, there is still a lack of in-depth analysis regarding the specific
influences of likes, comments, and shares on consumer behaviour, especially concerning
how these engagements affect different platforms. This study aims to examine the
relationship between social media engagement metrics (likes, comments, and shares) and
consumer purchase intention on two prominent platforms, Facebook and Instagram. By
adopting a cross-sectional design, this study employed purposive sampling to gather data
from Malaysian university students who have engaged in purchasing activities on social
media platforms such as Facebook and Instagram. The analysis was conducted using
Partial Least Squares Structural Equation Modeling (PLS-SEM) based on 265 completed
responses, comprising 131 from Facebook users and 134 from Instagram users. The
results reveal a significant positive relationship between likes and shares with consumer
purchase intention on both Facebook and Instagram. However, comments were not found to be associated with consumer purchase intention on either platform. Furthermore, the
study conducted a comparative analysis between Facebook and Instagram and found no
significant differences in the relationships between engagement metrics and purchase
intention. These findings have practical implications for marketers, emphasizing
the importance of fostering engagement through likes and shares to drive consumer
purchasing behaviour on social media platforms.